Social Proof That Sells: Using Reviews, Testimonials, and Media to Build Trust Online
If there’s one thing I’ve learned in today’s real estate game—especially in the luxury market—it’s that trust is everything. And online, trust doesn’t come from a nice headshot or a fancy logo. It comes from social proof. That means reviews, testimonials, media coverage, and anything that shows potential clients you’ve done this before—and done it […]
From Listings to Leads: How to Turn Property Pages Into Conversion Machines
One of the biggest mistakes I see realtors make—especially those working in luxury real estate—is treating property pages like basic information sheets. They upload some photos, drop a few bullet points, and hope the listing speaks for itself. But in today’s digital-first world, your property page isn’t just a flyer—it’s a sales funnel. It’s your […]